Laari, an Indian street food vendor, sought to create a brand identity that balanced tradition and modernity. The resulting design features a vibrant logo inspired by traditional "laari" carts, a color palette reflecting Indian spices, and custom illustrations of street food dishes. The brand voice is upbeat and personable, aiming to create a sense of community. Rustic, warm photography showcases the food's authenticity, while the chosen typography balances playfulness and readability. This comprehensive branding effort successfully captures the essence of Indian street food while appealing to a diverse, modern audience.

RESULTS:

The branding effort resulted in increased brand awareness, customer engagement, and sales. Laari's social media following grew significantly, and the brand received positive press coverage in the local Pennsylvania media outlets. The new brand identity helped Laari establish itself as a leader in the Indian street food market, attracting a loyal following of customers who crave authentic flavors and a unique dining experience.