Twenty Grand Vodka
“Be Grand” Campaign

My role:
Alignment & stakeholder management
Photography Direction
Art Direction
Campaign identity

Making great-tasting batched ready-to-drink cocktails is a challenge. But Twenty Grand Vodka created high-quality craft cocktails with premium ingredients with its cognac infused Potato Vodka. The quality impressed their customers so much that sales grew exponentially, enabling them to distribute across the country and online.

With growth, the design did not reflect the sophistication of the product. Through many rounds of finding the right balance of brand aesthetics, we created something true to Twenty Grand’s craft aesthetic and the shelf appeal of a new product to stand out among competitors. Using the textures of watercolor paper and craft tape labels as inspirations.