Shawn Mendes - The Album
My role:
Art Direction 

Single artwork – Veronica Ettman
The brief was simple: create an album cover that was both visually striking and emotionally resonant. The cover should reflect the personal nature of the album, and it should show Mendes' vulnerability and growth as an artist.

The Creative Process
I started by brainstorming a list of ideas. I wanted to create something that was both unique and memorable. I also wanted to make sure that the cover was appropriate for the music on the album.
After a lot of brainstorming, I came up with the idea of using a close-up of Mendes' face. I wanted to capture his vulnerability and longing in the image. I also wanted to use a simple background so that the focus would be on Mendes' face.

After we decided on the photo, I added flowers to Mendes' face in post-production. I chose flowers that were bright and colorful, and I arranged them in a way that was both beautiful and meaningful.
The flowers on the album cover have a number of symbolic meanings. First, they represent growth and new beginnings. Mendes is a young artist who is still growing and developing, and the flowers on the cover represent the potential that he has for the future.

Overall, the flowers on the album cover are a beautiful and meaningful symbol of Mendes' music and his message of hope and optimism.

The Results
I was really happy with the final image. I think it perfectly captures the essence of the album. The album cover was a critical and commercial success. It was praised by critics for its simplicity and beauty, and it helped to generate a lot of excitement for the album. The album itself was a commercial success, and it helped to cement Mendes' status as one of the biggest pop stars in the world.
I am proud of the work that I did on the album cover for Shawn Mendes. I think it is a beautiful and powerful image that perfectly captures the essence of the album. I am grateful for the opportunity to have worked on such an important project, and I am excited to see what the future holds for Shawn Mendes.
The album was a commercial success, debuting at number one on the Billboard 200 chart and selling over 440,000 copies in its first week.