G-Unit  - T.O.S. (Terminate On Sight)
30 second spots
My role:
Art Director

Credit:
Video Director - Travis Satten
Marketing Director - Angel Martinez
About
G-Unit Records is a record label founded in 2003 by American rapper 50 Cent. The label has released albums from artists such as 50 Cent, Lloyd Banks, Tony Yayo, Young Buck, The Game, and Mobb Deep. G-Unit Records is known for its aggressive marketing campaigns and its artists' often controversial lyrics.

Challenge
G-Unit Records was preparing to release its first album in five years, "T.O.S. (Terminate on Sight)". The label was facing the challenge of generating excitement for the new album, as it had been a long time since their debut album.

Solution
To promote the new album, G-Unit Records created a series of four :30-second video spots. The spots highlighted the individuality of each member of the group, while also emphasizing their shared backgrounds and experiences. The videos used split-screen and coordinated speech to create a visually striking and memorable effect.

Outcome
The video spots were a huge success, generating over 4 million views on YouTube in the first few days of their release. The spots helped to create a buzz around the new album and generate excitement among fans. The album was released to critical and commercial success, debuting at number one on the Billboard 200 chart.

©2006—’24